Market Research Report

Internet Advertising Market, Global Outlook and Forecast 2023-2029

  • AMR ID : 7-14410
  • CAT ID : 8
  • Pages : 133
  • Date : Jun 2023
 

The global Internet Advertising market was valued at US$ 113400 million in 2022 and is projected to reach US$ 184110 million by 2029, at a CAGR of 7.2% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The key players in global of internet advertising market include Interpublic Group, WPP and Omnicom. The top three players occupy about 20% shares of the global market. E-commerce ads is the main type, with a share about 26%. Food and Beverage is the main application, which holds a share about 28%.
This report aims to provide a comprehensive presentation of the global market for Internet Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Internet Advertising. This report contains market size and forecasts of Internet Advertising in global, including the following market information:
Global Internet Advertising Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Internet Advertising companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Internet Advertising Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Internet Advertising Market Segment Percentages, by Type, 2022 (%)
E-commerce Ads
Social Platform Ads
Short Video Ads
Search Engine Ads
Others
Global Internet Advertising Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Internet Advertising Market Segment Percentages, by Application, 2022 (%)
Food and Beverage
Auto Industry
Healthcare
Consumer Good
Travel
Education
Others
Global Internet Advertising Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Internet Advertising Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Internet Advertising revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Internet Advertising revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
WPP
Interpublic Group
Omnicom
Bluefocus Intelligent Communications
PublicisGroupe
Liou Group Digital Technology
Dentsu Inc
Hakuhodo
Guangdong Advertising
Havas Group (Vivendi)
Hylink Digital Solution
Inly Media
ADK Holdings Inc. (Bain Capital)
Simei Media
Beijing Pairui Weixing Advertisin
Guangdong Insight Brand Marketing
Three's Company Media
Fs Development Investment Holdings
Guangdong Guangzhou Daily Media
Outline of Major Chapters:
Chapter 1: Introduces the definition of Internet Advertising, market overview.
Chapter 2: Global Internet Advertising market size in revenue.
Chapter 3: Detailed analysis of Internet Advertising company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Internet Advertising in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.

1 Introduction to Research & Analysis Reports
1.1 Internet Advertising Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Internet Advertising Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Internet Advertising Overall Market Size
2.1 Global Internet Advertising Market Size: 2022 VS 2029
2.2 Global Internet Advertising Market Size, Prospects & Forecasts: 2018-2029
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints
3 Company Landscape
3.1 Top Internet Advertising Players in Global Market
3.2 Top Global Internet Advertising Companies Ranked by Revenue
3.3 Global Internet Advertising Revenue by Companies
3.4 Top 3 and Top 5 Internet Advertising Companies in Global Market, by Revenue in 2022
3.5 Global Companies Internet Advertising Product Type
3.6 Tier 1, Tier 2 and Tier 3 Internet Advertising Players in Global Market
3.6.1 List of Global Tier 1 Internet Advertising Companies
3.6.2 List of Global Tier 2 and Tier 3 Internet Advertising Companies
4 Market Sights by Product
4.1 Overview
4.1.1 By Type - Global Internet Advertising Market Size Markets, 2022 & 2029
4.1.2 E-commerce Ads
4.1.3 Social Platform Ads
4.1.4 Short Video Ads
4.1.5 Search Engine Ads
4.1.6 Others
4.2 By Type - Global Internet Advertising Revenue & Forecasts
4.2.1 By Type - Global Internet Advertising Revenue, 2018-2023
4.2.2 By Type - Global Internet Advertising Revenue, 2024-2029
4.2.3 By Type - Global Internet Advertising Revenue Market Share, 2018-2029
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Internet Advertising Market Size, 2022 & 2029
5.1.2 Food and Beverage
5.1.3 Auto Industry
5.1.4 Healthcare
5.1.5 Consumer Good
5.1.6 Travel
5.1.7 Education
5.1.8 Others
5.2 By Application - Global Internet Advertising Revenue & Forecasts
5.2.1 By Application - Global Internet Advertising Revenue, 2018-2023
5.2.2 By Application - Global Internet Advertising Revenue, 2024-2029
5.2.3 By Application - Global Internet Advertising Revenue Market Share, 2018-2029
6 Sights by Region
6.1 By Region - Global Internet Advertising Market Size, 2022 & 2029
6.2 By Region - Global Internet Advertising Revenue & Forecasts
6.2.1 By Region - Global Internet Advertising Revenue, 2018-2023
6.2.2 By Region - Global Internet Advertising Revenue, 2024-2029
6.2.3 By Region - Global Internet Advertising Revenue Market Share, 2018-2029
6.3 North America
6.3.1 By Country - North America Internet Advertising Revenue, 2018-2029
6.3.2 US Internet Advertising Market Size, 2018-2029
6.3.3 Canada Internet Advertising Market Size, 2018-2029
6.3.4 Mexico Internet Advertising Market Size, 2018-2029
6.4 Europe
6.4.1 By Country - Europe Internet Advertising Revenue, 2018-2029
6.4.2 Germany Internet Advertising Market Size, 2018-2029
6.4.3 France Internet Advertising Market Size, 2018-2029
6.4.4 U.K. Internet Advertising Market Size, 2018-2029
6.4.5 Italy Internet Advertising Market Size, 2018-2029
6.4.6 Russia Internet Advertising Market Size, 2018-2029
6.4.7 Nordic Countries Internet Advertising Market Size, 2018-2029
6.4.8 Benelux Internet Advertising Market Size, 2018-2029
6.5 Asia
6.5.1 By Region - Asia Internet Advertising Revenue, 2018-2029
6.5.2 China Internet Advertising Market Size, 2018-2029
6.5.3 Japan Internet Advertising Market Size, 2018-2029
6.5.4 South Korea Internet Advertising Market Size, 2018-2029
6.5.5 Southeast Asia Internet Advertising Market Size, 2018-2029
6.5.6 India Internet Advertising Market Size, 2018-2029
6.6 South America
6.6.1 By Country - South America Internet Advertising Revenue, 2018-2029
6.6.2 Brazil Internet Advertising Market Size, 2018-2029
6.6.3 Argentina Internet Advertising Market Size, 2018-2029
6.7 Middle East & Africa
6.7.1 By Country - Middle East & Africa Internet Advertising Revenue, 2018-2029
6.7.2 Turkey Internet Advertising Market Size, 2018-2029
6.7.3 Israel Internet Advertising Market Size, 2018-2029
6.7.4 Saudi Arabia Internet Advertising Market Size, 2018-2029
6.7.5 UAE Internet Advertising Market Size, 2018-2029
7 Internet Advertising Companies Profiles
7.1 WPP
7.1.1 WPP Company Summary
7.1.2 WPP Business Overview
7.1.3 WPP Internet Advertising Major Product Offerings
7.1.4 WPP Internet Advertising Revenue in Global Market (2018-2023)
7.1.5 WPP Key News & Latest Developments
7.2 Interpublic Group
7.2.1 Interpublic Group Company Summary
7.2.2 Interpublic Group Business Overview
7.2.3 Interpublic Group Internet Advertising Major Product Offerings
7.2.4 Interpublic Group Internet Advertising Revenue in Global Market (2018-2023)
7.2.5 Interpublic Group Key News & Latest Developments
7.3 Omnicom
7.3.1 Omnicom Company Summary
7.3.2 Omnicom Business Overview
7.3.3 Omnicom Internet Advertising Major Product Offerings
7.3.4 Omnicom Internet Advertising Revenue in Global Market (2018-2023)
7.3.5 Omnicom Key News & Latest Developments
7.4 Bluefocus Intelligent Communications
7.4.1 Bluefocus Intelligent Communications Company Summary
7.4.2 Bluefocus Intelligent Communications Business Overview
7.4.3 Bluefocus Intelligent Communications Internet Advertising Major Product Offerings
7.4.4 Bluefocus Intelligent Communications Internet Advertising Revenue in Global Market (2018-2023)
7.4.5 Bluefocus Intelligent Communications Key News & Latest Developments
7.5 PublicisGroupe
7.5.1 PublicisGroupe Company Summary
7.5.2 PublicisGroupe Business Overview
7.5.3 PublicisGroupe Internet Advertising Major Product Offerings
7.5.4 PublicisGroupe Internet Advertising Revenue in Global Market (2018-2023)
7.5.5 PublicisGroupe Key News & Latest Developments
7.6 Liou Group Digital Technology
7.6.1 Liou Group Digital Technology Company Summary
7.6.2 Liou Group Digital Technology Business Overview
7.6.3 Liou Group Digital Technology Internet Advertising Major Product Offerings
7.6.4 Liou Group Digital Technology Internet Advertising Revenue in Global Market (2018-2023)
7.6.5 Liou Group Digital Technology Key News & Latest Developments
7.7 Dentsu Inc
7.7.1 Dentsu Inc Company Summary
7.7.2 Dentsu Inc Business Overview
7.7.3 Dentsu Inc Internet Advertising Major Product Offerings
7.7.4 Dentsu Inc Internet Advertising Revenue in Global Market (2018-2023)
7.7.5 Dentsu Inc Key News & Latest Developments
7.8 Hakuhodo
7.8.1 Hakuhodo Company Summary
7.8.2 Hakuhodo Business Overview
7.8.3 Hakuhodo Internet Advertising Major Product Offerings
7.8.4 Hakuhodo Internet Advertising Revenue in Global Market (2018-2023)
7.8.5 Hakuhodo Key News & Latest Developments
7.9 Guangdong Advertising
7.9.1 Guangdong Advertising Company Summary
7.9.2 Guangdong Advertising Business Overview
7.9.3 Guangdong Advertising Internet Advertising Major Product Offerings
7.9.4 Guangdong Advertising Internet Advertising Revenue in Global Market (2018-2023)
7.9.5 Guangdong Advertising Key News & Latest Developments
7.10 Havas Group (Vivendi)
7.10.1 Havas Group (Vivendi) Company Summary
7.10.2 Havas Group (Vivendi) Business Overview
7.10.3 Havas Group (Vivendi) Internet Advertising Major Product Offerings
7.10.4 Havas Group (Vivendi) Internet Advertising Revenue in Global Market (2018-2023)
7.10.5 Havas Group (Vivendi) Key News & Latest Developments
7.11 Hylink Digital Solution
7.11.1 Hylink Digital Solution Company Summary
7.11.2 Hylink Digital Solution Business Overview
7.11.3 Hylink Digital Solution Internet Advertising Major Product Offerings
7.11.4 Hylink Digital Solution Internet Advertising Revenue in Global Market (2018-2023)
7.11.5 Hylink Digital Solution Key News & Latest Developments
7.12 Inly Media
7.12.1 Inly Media Company Summary
7.12.2 Inly Media Business Overview
7.12.3 Inly Media Internet Advertising Major Product Offerings
7.12.4 Inly Media Internet Advertising Revenue in Global Market (2018-2023)
7.12.5 Inly Media Key News & Latest Developments
7.13 ADK Holdings Inc. (Bain Capital)
7.13.1 ADK Holdings Inc. (Bain Capital) Company Summary
7.13.2 ADK Holdings Inc. (Bain Capital) Business Overview
7.13.3 ADK Holdings Inc. (Bain Capital) Internet Advertising Major Product Offerings
7.13.4 ADK Holdings Inc. (Bain Capital) Internet Advertising Revenue in Global Market (2018-2023)
7.13.5 ADK Holdings Inc. (Bain Capital) Key News & Latest Developments
7.14 Simei Media
7.14.1 Simei Media Company Summary
7.14.2 Simei Media Business Overview
7.14.3 Simei Media Internet Advertising Major Product Offerings
7.14.4 Simei Media Internet Advertising Revenue in Global Market (2018-2023)
7.14.5 Simei Media Key News & Latest Developments
7.15 Beijing Pairui Weixing Advertisin
7.15.1 Beijing Pairui Weixing Advertisin Company Summary
7.15.2 Beijing Pairui Weixing Advertisin Business Overview
7.15.3 Beijing Pairui Weixing Advertisin Internet Advertising Major Product Offerings
7.15.4 Beijing Pairui Weixing Advertisin Internet Advertising Revenue in Global Market (2018-2023)
7.15.5 Beijing Pairui Weixing Advertisin Key News & Latest Developments
7.16 Guangdong Insight Brand Marketing
7.16.1 Guangdong Insight Brand Marketing Company Summary
7.16.2 Guangdong Insight Brand Marketing Business Overview
7.16.3 Guangdong Insight Brand Marketing Internet Advertising Major Product Offerings
7.16.4 Guangdong Insight Brand Marketing Internet Advertising Revenue in Global Market (2018-2023)
7.16.5 Guangdong Insight Brand Marketing Key News & Latest Developments
7.17 Three's Company Media
7.17.1 Three's Company Media Company Summary
7.17.2 Three's Company Media Business Overview
7.17.3 Three's Company Media Internet Advertising Major Product Offerings
7.17.4 Three's Company Media Internet Advertising Revenue in Global Market (2018-2023)
7.17.5 Three's Company Media Key News & Latest Developments
7.18 Fs Development Investment Holdings
7.18.1 Fs Development Investment Holdings Company Summary
7.18.2 Fs Development Investment Holdings Business Overview
7.18.3 Fs Development Investment Holdings Internet Advertising Major Product Offerings
7.18.4 Fs Development Investment Holdings Internet Advertising Revenue in Global Market (2018-2023)
7.18.5 Fs Development Investment Holdings Key News & Latest Developments
7.19 Guangdong Guangzhou Daily Media
7.19.1 Guangdong Guangzhou Daily Media Company Summary
7.19.2 Guangdong Guangzhou Daily Media Business Overview
7.19.3 Guangdong Guangzhou Daily Media Internet Advertising Major Product Offerings
7.19.4 Guangdong Guangzhou Daily Media Internet Advertising Revenue in Global Market (2018-2023)
7.19.5 Guangdong Guangzhou Daily Media Key News & Latest Developments
8 Conclusion
9 Appendix
9.1 Note
9.2 Examples of Clients
9.3 Disclaimer

 
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