IC Value-Added Distribution Business Market, Global Outlook and Forecast 2023-2029
| Price : US $3250 | Date : May 2023 |
| CAT ID : 8 | Pages : 97 |
The global Advertising market was valued at US$ 217680 million in 2022 and is projected to reach US$ 319540 million by 2029, at a CAGR of 5.6% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The major players in global of advertising market include Interpublic Group, WPP and Omnicom. The top three players occupy about 15% shares of the global market. Internet advertising is the main type, with a share about 52%. Food and beverage is the main application, which holds a share about 22%.
This report aims to provide a comprehensive presentation of the global market for Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Advertising. This report contains market size and forecasts of Advertising in global, including the following market information:
Global Advertising Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Advertising companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Advertising Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Advertising Market Segment Percentages, by Type, 2022 (%)
TV Advertising
Newspaper Advertising
Outdoor Advertising
Radio Advertising
Internet Advertising
Other
Global Advertising Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Advertising Market Segment Percentages, by Application, 2022 (%)
Food and Beverage
Auto Industry
Healthcare
Consumer Good
Travel
Education
Others
Global Advertising Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Advertising Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Advertising revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Advertising revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
WPP
Interpublic Group
Omnicom
蓝色光标集团
PublicisGroupe
利欧数字
Dentsu Inc
Hakuhodo
广东省广告集团股份有限公司
Havas Group (Vivendi)
华扬联众
引力传媒
ADK Holdings Inc. (Bain Capital)
思美传媒
派瑞威行（浙文互联集团）
因赛集团
三人行传媒集团
福石控股
广东广州日报传媒
北京巴士传媒
中视传媒
博瑞传播
分众传媒
Outline of Major Chapters:
Chapter 1: Introduces the definition of Advertising, market overview.
Chapter 2: Global Advertising market size in revenue.
Chapter 3: Detailed analysis of Advertising company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Advertising in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
1 Introduction to Research & Analysis Reports
1.1 Advertising Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Advertising Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Advertising Overall Market Size
2.1 Global Advertising Market Size: 2022 VS 2029
2.2 Global Advertising Market Size, Prospects & Forecasts: 2018-2029
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints
3 Company Landscape
3.1 Top Advertising Players in Global Market
3.2 Top Global Advertising Companies Ranked by Revenue
3.3 Global Advertising Revenue by Companies
3.4 Top 3 and Top 5 Advertising Companies in Global Market, by Revenue in 2022
3.5 Global Companies Advertising Product Type
3.6 Tier 1, Tier 2 and Tier 3 Advertising Players in Global Market
3.6.1 List of Global Tier 1 Advertising Companies
3.6.2 List of Global Tier 2 and Tier 3 Advertising Companies
4 Market Sights by Product
4.1 Overview
4.1.1 By Type - Global Advertising Market Size Markets, 2022 & 2029
4.1.2 TV Advertising
4.1.3 Newspaper Advertising
4.1.4 Outdoor Advertising
4.1.5 Radio Advertising
4.1.6 Internet Advertising
4.1.7 Other
4.2 By Type - Global Advertising Revenue & Forecasts
4.2.1 By Type - Global Advertising Revenue, 2018-2023
4.2.2 By Type - Global Advertising Revenue, 2024-2029
4.2.3 By Type - Global Advertising Revenue Market Share, 2018-2029
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Advertising Market Size, 2022 & 2029
5.1.2 Food and Beverage
5.1.3 Auto Industry
5.1.4 Healthcare
5.1.5 Consumer Good
5.1.6 Travel
5.1.7 Education
5.1.8 Others
5.2 By Application - Global Advertising Revenue & Forecasts
5.2.1 By Application - Global Advertising Revenue, 2018-2023
5.2.2 By Application - Global Advertising Revenue, 2024-2029
5.2.3 By Application - Global Advertising Revenue Market Share, 2018-2029
6 Sights by Region
6.1 By Region - Global Advertising Market Size, 2022 & 2029
6.2 By Region - Global Advertising Revenue & Forecasts
6.2.1 By Region - Global Advertising Revenue, 2018-2023
6.2.2 By Region - Global Advertising Revenue, 2024-2029
6.2.3 By Region - Global Advertising Revenue Market Share, 2018-2029
6.3 North America
6.3.1 By Country - North America Advertising Revenue, 2018-2029
6.3.2 US Advertising Market Size, 2018-2029
6.3.3 Canada Advertising Market Size, 2018-2029
6.3.4 Mexico Advertising Market Size, 2018-2029
6.4 Europe
6.4.1 By Country - Europe Advertising Revenue, 2018-2029
6.4.2 Germany Advertising Market Size, 2018-2029
6.4.3 France Advertising Market Size, 2018-2029
6.4.4 U.K. Advertising Market Size, 2018-2029
6.4.5 Italy Advertising Market Size, 2018-2029
6.4.6 Russia Advertising Market Size, 2018-2029
6.4.7 Nordic Countries Advertising Market Size, 2018-2029
6.4.8 Benelux Advertising Market Size, 2018-2029
6.5 Asia
6.5.1 By Region - Asia Advertising Revenue, 2018-2029
6.5.2 China Advertising Market Size, 2018-2029
6.5.3 Japan Advertising Market Size, 2018-2029
6.5.4 South Korea Advertising Market Size, 2018-2029
6.5.5 Southeast Asia Advertising Market Size, 2018-2029
6.5.6 India Advertising Market Size, 2018-2029
6.6 South America
6.6.1 By Country - South America Advertising Revenue, 2018-2029
6.6.2 Brazil Advertising Market Size, 2018-2029
6.6.3 Argentina Advertising Market Size, 2018-2029
6.7 Middle East & Africa
6.7.1 By Country - Middle East & Africa Advertising Revenue, 2018-2029
6.7.2 Turkey Advertising Market Size, 2018-2029
6.7.3 Israel Advertising Market Size, 2018-2029
6.7.4 Saudi Arabia Advertising Market Size, 2018-2029
6.7.5 UAE Advertising Market Size, 2018-2029
7 Advertising Companies Profiles
7.1 WPP
7.1.1 WPP Company Summary
7.1.2 WPP Business Overview
7.1.3 WPP Advertising Major Product Offerings
7.1.4 WPP Advertising Revenue in Global Market (2018-2023)
7.1.5 WPP Key News & Latest Developments
7.2 Interpublic Group
7.2.1 Interpublic Group Company Summary
7.2.2 Interpublic Group Business Overview
7.2.3 Interpublic Group Advertising Major Product Offerings
7.2.4 Interpublic Group Advertising Revenue in Global Market (2018-2023)
7.2.5 Interpublic Group Key News & Latest Developments
7.3 Omnicom
7.3.1 Omnicom Company Summary
7.3.2 Omnicom Business Overview
7.3.3 Omnicom Advertising Major Product Offerings
7.3.4 Omnicom Advertising Revenue in Global Market (2018-2023)
7.3.5 Omnicom Key News & Latest Developments
7.4 蓝色光标集团
7.4.1 蓝色光标集团 Company Summary
7.4.2 蓝色光标集团 Business Overview
7.4.3 蓝色光标集团 Advertising Major Product Offerings
7.4.4 蓝色光标集团 Advertising Revenue in Global Market (2018-2023)
7.4.5 蓝色光标集团 Key News & Latest Developments
7.5 PublicisGroupe
7.5.1 PublicisGroupe Company Summary
7.5.2 PublicisGroupe Business Overview
7.5.3 PublicisGroupe Advertising Major Product Offerings
7.5.4 PublicisGroupe Advertising Revenue in Global Market (2018-2023)
7.5.5 PublicisGroupe Key News & Latest Developments
7.6 利欧数字
7.6.1 利欧数字 Company Summary
7.6.2 利欧数字 Business Overview
7.6.3 利欧数字 Advertising Major Product Offerings
7.6.4 利欧数字 Advertising Revenue in Global Market (2018-2023)
7.6.5 利欧数字 Key News & Latest Developments
7.7 Dentsu Inc
7.7.1 Dentsu Inc Company Summary
7.7.2 Dentsu Inc Business Overview
7.7.3 Dentsu Inc Advertising Major Product Offerings
7.7.4 Dentsu Inc Advertising Revenue in Global Market (2018-2023)
7.7.5 Dentsu Inc Key News & Latest Developments
7.8 Hakuhodo
7.8.1 Hakuhodo Company Summary
7.8.2 Hakuhodo Business Overview
7.8.3 Hakuhodo Advertising Major Product Offerings
7.8.4 Hakuhodo Advertising Revenue in Global Market (2018-2023)
7.8.5 Hakuhodo Key News & Latest Developments
7.9 广东省广告集团股份有限公司
7.9.1 广东省广告集团股份有限公司 Company Summary
7.9.2 广东省广告集团股份有限公司 Business Overview
7.9.3 广东省广告集团股份有限公司 Advertising Major Product Offerings
7.9.4 广东省广告集团股份有限公司 Advertising Revenue in Global Market (2018-2023)
7.9.5 广东省广告集团股份有限公司 Key News & Latest Developments
7.10 Havas Group (Vivendi)
7.10.1 Havas Group (Vivendi) Company Summary
7.10.2 Havas Group (Vivendi) Business Overview
7.10.3 Havas Group (Vivendi) Advertising Major Product Offerings
7.10.4 Havas Group (Vivendi) Advertising Revenue in Global Market (2018-2023)
7.10.5 Havas Group (Vivendi) Key News & Latest Developments
7.11 华扬联众
7.11.1 华扬联众 Company Summary
7.11.2 华扬联众 Business Overview
7.11.3 华扬联众 Advertising Major Product Offerings
7.11.4 华扬联众 Advertising Revenue in Global Market (2018-2023)
7.11.5 华扬联众 Key News & Latest Developments
7.12 引力传媒
7.12.1 引力传媒 Company Summary
7.12.2 引力传媒 Business Overview
7.12.3 引力传媒 Advertising Major Product Offerings
7.12.4 引力传媒 Advertising Revenue in Global Market (2018-2023)
7.12.5 引力传媒 Key News & Latest Developments
7.13 ADK Holdings Inc. (Bain Capital)
7.13.1 ADK Holdings Inc. (Bain Capital) Company Summary
7.13.2 ADK Holdings Inc. (Bain Capital) Business Overview
7.13.3 ADK Holdings Inc. (Bain Capital) Advertising Major Product Offerings
7.13.4 ADK Holdings Inc. (Bain Capital) Advertising Revenue in Global Market (2018-2023)
7.13.5 ADK Holdings Inc. (Bain Capital) Key News & Latest Developments
7.14 思美传媒
7.14.1 思美传媒 Company Summary
7.14.2 思美传媒 Business Overview
7.14.3 思美传媒 Advertising Major Product Offerings
7.14.4 思美传媒 Advertising Revenue in Global Market (2018-2023)
7.14.5 思美传媒 Key News & Latest Developments
7.15 派瑞威行（浙文互联集团）
7.15.1 派瑞威行（浙文互联集团） Company Summary
7.15.2 派瑞威行（浙文互联集团） Business Overview
7.15.3 派瑞威行（浙文互联集团） Advertising Major Product Offerings
7.15.4 派瑞威行（浙文互联集团） Advertising Revenue in Global Market (2018-2023)
7.15.5 派瑞威行（浙文互联集团） Key News & Latest Developments
7.16 因赛集团
7.16.1 因赛集团 Company Summary
7.16.2 因赛集团 Business Overview
7.16.3 因赛集团 Advertising Major Product Offerings
7.16.4 因赛集团 Advertising Revenue in Global Market (2018-2023)
7.16.5 因赛集团 Key News & Latest Developments
7.17 三人行传媒集团
7.17.1 三人行传媒集团 Company Summary
7.17.2 三人行传媒集团 Business Overview
7.17.3 三人行传媒集团 Advertising Major Product Offerings
7.17.4 三人行传媒集团 Advertising Revenue in Global Market (2018-2023)
7.17.5 三人行传媒集团 Key News & Latest Developments
7.18 福石控股
7.18.1 福石控股 Company Summary
7.18.2 福石控股 Business Overview
7.18.3 福石控股 Advertising Major Product Offerings
7.18.4 福石控股 Advertising Revenue in Global Market (2018-2023)
7.18.5 福石控股 Key News & Latest Developments
7.19 广东广州日报传媒
7.19.1 广东广州日报传媒 Company Summary
7.19.2 广东广州日报传媒 Business Overview
7.19.3 广东广州日报传媒 Advertising Major Product Offerings
7.19.4 广东广州日报传媒 Advertising Revenue in Global Market (2018-2023)
7.19.5 广东广州日报传媒 Key News & Latest Developments
7.20 北京巴士传媒
7.20.1 北京巴士传媒 Company Summary
7.20.2 北京巴士传媒 Business Overview
7.20.3 北京巴士传媒 Advertising Major Product Offerings
7.20.4 北京巴士传媒 Advertising Revenue in Global Market (2018-2023)
7.20.5 北京巴士传媒 Key News & Latest Developments
7.21 中视传媒
7.21.1 中视传媒 Company Summary
7.21.2 中视传媒 Business Overview
7.21.3 中视传媒 Advertising Major Product Offerings
7.21.4 中视传媒 Advertising Revenue in Global Market (2018-2023)
7.21.5 中视传媒 Key News & Latest Developments
7.22 博瑞传播
7.22.1 博瑞传播 Company Summary
7.22.2 博瑞传播 Business Overview
7.22.3 博瑞传播 Advertising Major Product Offerings
7.22.4 博瑞传播 Advertising Revenue in Global Market (2018-2023)
7.22.5 博瑞传播 Key News & Latest Developments
7.23 分众传媒
7.23.1 分众传媒 Company Summary
7.23.2 分众传媒 Business Overview
7.23.3 分众传媒 Advertising Major Product Offerings
7.23.4 分众传媒 Advertising Revenue in Global Market (2018-2023)
7.23.5 分众传媒 Key News & Latest Developments
8 Conclusion
9 Appendix
9.1 Note
9.2 Examples of Clients
9.3 Disclaimer
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